The Experiential Retailer.
I've been advising some of our clients in the retail sector over the last couple of years now regarding a shift in consumer purchasing habits and the future of high street, and/or hybrid retailing. A simple idea with a wide remit of creative potential, that the shopping experience needs to be just that, ‘experiential’.
With ever-increasing sales through the internet, the footfall within our towns and cities comprises of a growing percentage of those out for experience first, purchase second. With this target demographic in mind, a focus on converting those shoppers into paying customers is the key.