The Dark Art of Design, Marketing & Advertising
The golden rule with advertising in press is repetition. Your advert is statistically only going to be actioned upon after it’s 9th view by your target market. Through good design and marketing practice you can reach your goal - presumably a sale - through less views, but how?
I’m sure you will have heard the term ‘people buy people’, but why is this? Once you become familiar with a person you build up a trust, and as a byproduct of this trust the perceived risk involved lowers, ultimately ending with the you - the purchaser - being comfortable in doing business with that person. The same goes with your advertising campaigns, hence the required repetition. The million dollar question is how do you reduce the number of views required to achieve a sale and ultimately save money on your campaign cost and increase sales on your bottom line?
I would always recommend using a design, marketing or advertising professional but if you want to go it alone then follow these simple rules.