The Dark Art of Design, Marketing & Advertising

The golden rule with advertising in press is repetition. Your advert is statistically only going to be actioned upon after it’s 9th view by your target market. Through good design and marketing practice you can reach your goal - presumably a sale - through less views, but how?

I’m sure you will have heard the term ‘people buy people’, but why is this? Once you become familiar with a person you build up a trust, and as a byproduct of this trust the perceived risk involved lowers, ultimately ending with the you - the purchaser - being comfortable in doing business with that person. The same goes with your advertising campaigns, hence the required repetition. The million dollar question is how do you reduce the number of views required to achieve a sale and ultimately save money on your campaign cost and increase sales on your bottom line?

I would always recommend using a design, marketing or advertising professional but if you want to go it alone then follow these simple rules.

With Halloween only 29 days away it's time to get your scare on!!!

We love Halloween at Createinn, so much so we designed a range of Graphic Designer Tshirts using some everyday well known fonts and adding our own unique spooky and gruesome twist

You can find our spooky designs for sale in our Zazzle Shop

This is fantastic to watch

Making of Rio 2016 from Tátil Design de Ideias on Vimeo.

After the boys carting weekend they chose a new route to the office

List of Professional lingo and their correct meanings(ish)

Above The Line. Campaigns aimed at people in flight.

Below The Line. Campaigns aimed at sub mariners

B2B. A communication from one business to another using words only they can understand.

B2C. A communication from a business to a consumer that requires plenty of photoshop

Headline. Those big words at the top.

Body copy. The smaller words in the middle

Strapline or slogan. The cheesy words near the logo.

Logo. The only thing a client cares about.

Client. The one who has final yay or nay.

CD: A creative whose finger works faster than their brain.

Advertorial. This is an ad in a magazine that doesn’t look like an ad. It looks like part of the editorial. Except it says advertisement in small print at the top.

Leave behind. An expensive piece of print destined to become litter.

Hypertext. Copy that has been produced by a writer who has too much sugar in their tea. Someone like me for example.

Cow gum. Old skool method of creating artwork using spittal from dairy herds.

Standfirst. Exceedingly formal writing style.

Art Director. A designer that can’t use a computer.

Copywriter. A writer that rips off other folks ideas.

Internet. Hey there sexy, I’m from Limerick, my husband is wearing drag. Wanna chat? click here.

Agency. An integrated, brand storytelling, brand activating organisation that changes human behaviour by creating experience led conversations that engineer excitement 360 degrees.

This weeks offer is a real good one - This will help you get over England's loss in the Euro 2012

Buy three or more items from our extensive range and get the lowest priced item absolutely free

Please note: The maximum discount available under our 3 for 2 offer is £200.00. Where the lowest cost product price is more than £200.00 the cost of that product will be reduced by £200.00.

Offer ends 2nd July 2012

Simply ring us for further details - 01777 712610 / 01909 512199

Or sent our team an email and we will get back to you straight away This email address is being protected from spambots. You need JavaScript enabled to view it.

Alternatively you can check out our website - www.exhibitinn.com

On Thursday the 14th June we attended as exhibitors the North Notts Business and Innovation Show 2012

We came well prepared with 6 slim banners, representing the 6 sides to Createinn , then one large black banner of our overarching company, which caught everyones attention

We also armed ourselves with 2 large screens to exhibit our work on, boxes of flyers, business cards and a massive bowl of sweeties (which all of us delve into most of the day)

The Show was very well attended and we spotted familiar faces there, and many new ones too

Our feet were hurting by the end of the day but it was well worth it and it was thoroughly enjoyed by us all, although Michele complained a bit more as she had heels on all day - but same time next year we think

How many times should you advertise

This article was written in 1885 by London business man Thomas Smith

120 years later it is still applicable

1. The first time people look at any ad they don't even see it
2. The second time, they don't notice it
3. The third time, they are aware that it is there.
4. The fourth time, they have a fleeting sense that they've seen it somewhere before
5. The fifth time, They actually read the ad.
6. The sixth time, they thumb their nose at it
7. The seventh time, they start to get irritated by it.
8. The eighth time, they start to think "here's that confounded ad again"
9. The ninth time, they start to wonder if they may be missing out on something
10. The tenth time, they ask their friends and neighbours if they have tried it.
11. The eleventh time, they wonder how the company is paying for these ads.
12. The twelfth time, they start to think that it must be a good product.
13. The thirteenth time, they start to think the product has value.
14. The fourteenth time, they start to remember wanting a product exactly like this for a long time
15. The fifteenth time, they start to yearn for it because they can't afford to buy it
16. The sixteenth time, they accept the fact that they will buy some in the future.
17. The seventeenth time, they make a note to buy the product
18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
19. The nineteenth time, they count their money carefully.
20. The twentieth time, prospects see the ad, they buy what is offered

We came across this and it blew us all away, what do you think?

"Goldfish Salvation" Riusuke Fukahori from ICN gallery on Vimeo.

Over the years our web site has gone through many changes, and with the advent of HTML5 and the launch of our in-house 3D department 'RENDERINN' it was the perfect time to relaunch our new site.

When presented with a brief containing over 100 sub-brands it was like graphic designers in a candy store, and the result even resembles little square sweets. Our solution to the brief was a representation of the periodic table. Each square representing a unique product with the colour coding segregating each of the 10 ranges within the table, hence 10elements was born.